COMPETITIVE ANALYSIS

Describe their competitors

List companies offering similar products or services. Be specific and include large and small competitors.
Consider alternative products or services that might meet the same customer needs

INNOVATIVE
HIGHER PRICE	Competitor	Company Competitor Competitor	LOWER PRICE
	Competitor Competitor	Competitor
CONVENTIONAL

Strengths	Weaknesses
Internal factors that give the account a competitive advantage. Focus on unique capabilities, resources, or market position. Examples: Strong brand reputation, innovative products, loyal customer base, efficient operations, skilled workforce.	Internal factors that can hinder the account's progress. Identify areas for improvement or potential vulnerabilities. Examples: Limited market share, outdated technology, high costs, lack of skilled personnel, weak distribution network.

Opportunities	Threats
External factors that the account can use for growth or improvement. Identify emerging trends, market gaps, or favorable conditions. Examples: New market segments, technological advancements, changing regulations, economic growth, competitor weaknesses.	External factors that can negatively impact the account. Identify potential risks and challenges. Examples: Intense competition, economic downturn, changing customer preferences, disruptive technologies, regulatory changes.